If you haven't yet focused on packaging in your customisation business, it's time to start. It not only protects and enhances the product but also influences brand perception, encourages customer loyalty, and can be the key to differentiating yourself from the competition.

Do you want your customised products to catch the eye and make a lasting impression? Discover how to optimise your packaging and enhance the shopping experience.

Packaging as a Tool for Branding and Differentiation

The personalisation sector is highly competitive, so standing out is key. Packaging plays a crucial role in the perception of your brand, making a customised product look even more special. A well-thought-out wrapping:

✅ Strengthen your brand identity✅ Add value to the product without significantly increasing costs✅ Create impact on social media – Attractive packaging is more likely to be photographed and shared✅ Ensure a positive customer experience, increasing the likelihood of repeat purchases

If you are looking for inspiration to make your packaging a strong point, we recommend reading this post: How to create packaging with creative stationery, where we show you how to personalise these gift boxes with your sublimation equipment 👇

More than protection: A functional and attractive packaging

The packaging should not only be aesthetically pleasing but also practical and functional. An attractive wrapping is of no use if the product gets damaged in the process. Therefore, it is essential to choose the right packaging for each type of personalised item.

At Brildor, a wide variety of options are available for each type of product. Here are some options you might consider based on the products you offer:

🔹 Mug Boxes → They are the perfect accessory for one of the best-selling products in customisation. In addition to providing protection, they can include windows to display the design or even be customisable through sublimation. Learn more about it in our post: Mug Boxes: Enhance Your Presentation and Sell More.

🔹 Gift Bags → A cushion, a canvas, a photo panel, a t-shirt... without good packaging, it loses part of its appeal. A gift bag can make all the difference in the presentation.

🔹 Boxes for Jewellery, Keyrings, and Small Gifts → Pillow boxes and other small formats help provide a more professional finish.

🔹 Additional decorations → Ribbons, stickers, labels and wrapping paper can transform a simple order into a very special purchase.

Packaging as Part of the Shopping Experience

When a customer receives a well-presented order, the shopping experience does not end with the product personalisation. Well-crafted packaging makes the customer feel special and can be key to encouraging repeat purchases from your business.

💡 Extra Tip: If you sell online, show in the product listing how the item is delivered with its packaging. This way, customers will better appreciate the purchase and understand the added value.

This is especially important on special occasions such as Valentine's Day, Christmas, Mother's Day, or birthdays, where the wrapping is an essential part of the gift. In fact, in our Valentine's Day post, we already mentioned how special packaging with personalised cards and details can further enhance the product.

Now it's your turn: How do you present your personalised products? Do you have any special tricks or details that you use in your deliveries?

If you have any questions or queries, please feel free to leave a comment. We are here to assist you. You can also contact our Customer Service team for more information or to address any concerns.

Additionally, we post daily on our social media platforms with ideas, offers, and updates on various personalisation techniques. Follow us on Instagram and TikTok to stay updated with all the latest news, and don't forget to subscribe to our YouTube channel to continue learning with us.

See you in the next post!